You Are the Vice President of Public Relations for Large

question 19

Essay

You are the vice president of public relations for large corporation that is battling consumer activist group.How would you approach the group? What strategic decisions need to be made? Describe some of the "Dos" and "Don'ts" of working with consumer groups.

Recognize the increasing demand for social responsibility from employers by employees and the public.

Appreciate the historical focus of HR departments and the evolution towards a more strategic role.

Grasp the impact of advanced technology on job requirements and the labour market.

Understand the functionality and benefits of a Human Resource Information System (HRIS) in decision making and control.

---

Definitions:

Currency Exchange

The process of exchanging one country's currency for another country's currency, typically at a rate determined by the foreign exchange market.

Exchange Rate

The amount of one currency required to purchase one unit of another currency.

Exchange Rates

The value of one currency for the purpose of conversion to another, determining how much one currency is worth in terms of another.

Euros

The official currency of 19 out of 27 European Union countries, known collectively as the Eurozone.