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In the low-ball technique for compliance, people are given a free sample that makes many feel obligated to participate.
George Herbert Mead
An American sociologist and philosopher considered one of the founders of symbolic interactionism, focusing on how the self develops through social interaction.
Social Institutions
Established systems of societal organization that structure the activities of groups and individuals, such as family, education, religion, and government.
Significant Others
Are people who play important roles in the early socialization experiences of children.
Socialization
The process by which individuals learn and adopt the norms, values, behavior, and social skills appropriate to their society or social group.
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