Learning to Perform a Behaviour Because It Terminates an Aversive

question 163

Multiple Choice

Learning to perform a behaviour because it terminates an aversive event is called ________ learning, and it reflects the power of ________ reinforcement.

• A) negative; positive
• B) operant; classical
• C) escape; negative
• D) avoidance; punitive

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Definitions:

Direct Marketing

A type of advertising where companies communicate directly with consumers through mail, email, texts, and various other marketing channels.

Privacy

The right to keep one's personal information and activities secluded from the knowledge or scrutiny of others, especially in contexts involving data protection and security.

Response Rates

The percentage of individuals who take a desired action in reaction to communication efforts, often used in marketing and research.

Product Life Cycle

The series of stages a product goes through from introduction, growth, maturity, to decline, each affecting the marketing and management strategies required.