In Operant Conditioning, the Consequences of Behaviour Are Manipulated to Increase

question 203

True/False

In operant conditioning, the consequences of behaviour are manipulated to increase or decrease the frequency of a response or to shape an entirely new response.

---

Definitions:

Competitive Parity

A strategy where a company ensures its share of marketing spend is comparable to its competitors.

Generic Brands

Products that are not branded with a company name but instead are labeled with the name of the commodity and tend to be less expensive.

Pay Raise

A pay raise refers to an increase in an employee's salary or wages, typically awarded as a recognition of performance, inflation adjustments, or changes in job responsibilities.

Name-Brand Goods

Products that are manufactured and marketed under a registered trademark or brand name, recognized by consumers for their quality and advertising.