Examlex
Compare an intermittent process to a continuous process on the basis of variety, volume, equipment utilization, and inventory.
Features and Benefits
A marketing approach that highlights the key characteristics (features) of a product or service and the advantages (benefits) they provide to the user.
Pioneering Advertising
An advertising strategy used to introduce a new product or category to the market, aimed at building brand awareness.
Informational
Referring to communication or materials designed primarily to educate or provide knowledge to the audience.
Pioneering
The activity of being among the first to explore or introduce a new concept, area, or market.
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