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A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and has assigned weights as shown on the right side of this table. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in the right-hand table.
a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution?
Comment.
Organic Product
A compound resulting from an organic reaction, often comprising carbon-based structures.
Reaction
A process where substances, known as reactants, are converted into different substances, referred to as products, through chemical change.
Reaction
An action where materials combine and create new compounds that possess distinct characteristics.
Notations
Symbols and signs used in various fields such as mathematics, music, and literature to represent specific concepts, quantities, and operations.
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