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Using the Factor Ratings Shown Below, Determine Which Location Alternative

question 27

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Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score.
 Location  Factor  Weight ABC Easy access 0.15867290 Parking facilities 0.20727791 Display area 0.18869090 Shopper (walking) traffic 0.21948680 Neighborhood wealth 0.16998981 Neighborhood safety 0.10968575\begin{array} { | l | c | c | c | c | } \hline & & { \text { Location } } \\\hline \text { Factor } & \underline { \text { Weight } } & \underline { \mathrm { A } } & \underline { \mathrm { B } } & \underline { \underline { \mathrm { C } } } \\\hline \text { Easy access } & 0.15 & 86 & 72 & 90 \\\hline \text { Parking facilities } & 0.20 & 72 & 77 & 91 \\\hline \text { Display area } & 0.18 & 86 & 90 & 90 \\\hline \text { Shopper (walking) traffic } & 0.21 & 94 & 86 & 80 \\\hline \text { Neighborhood wealth } & 0.16 & 99 & 89 & 81 \\\hline \text { Neighborhood safety } & 0.10 & 96 & 85 & 75 \\\hline\end{array}

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Definitions:

Money Market Funds

Mutual funds that invest in short-term debt securities such as government bonds, treasury bills, and commercial paper, offering investors liquidity and safety.

NAV

NAV, or Net Asset Value, represents the per-share market value of a fund's assets minus its liabilities, crucial for evaluating investment funds.

Money Market Funds

Investment funds that pool money from investors to purchase short-term, high-quality debt securities and aim to provide returns with lower risk.

Equity Funds

Mutual funds that invest primarily in stocks, aiming for growth by capital gains rather than income from dividends or interest.

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