Which of the Following Does Not Support the Retail Layout

question 4

Multiple Choice

Which of the following does not support the retail layout objective of maximizing customer exposure to products?

• A) locate high-draw items around the periphery of the store
• B) use prominent locations for high-impulse and high-margin items
• C) maximize exposure to expensive items
• D) use end-aisle locations
• E) convey the store's mission with the careful positioning of the lead-off department

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Definitions:

Time Inconsistency

The phenomenon where a person's preferences change over time, such that what is preferred in the future is inconsistent with what is preferred now, often leading to planning and decision-making challenges.

Behavioral Economists

Researchers who study the psychological, cognitive, emotional, cultural, and social factors that affect the economic decisions of individuals and institutions.

Endowment Effect

A cognitive bias where individuals value an owned object higher than its market value simply because they own it.

Anchoring Effect

A cognitive bias in decision-making where individuals rely too heavily on the first piece of information (the "anchor") offered when making decisions.