A Train Company Is Considering Applying Yield Management Principles to Its

question 118

Essay

A train company is considering applying yield management principles to its ticket sales. Suppose that there is no variable cost in the operation, only a fixed cost to run each train. The company decides that a student ticket will sell for half the cost of a business ticket. If demand for the business tickets is given by 50-3x where x is the sales price of a business ticket and demand for student tickets is given by 70-y^2 where y is the price of a student ticket how much should the company charge for tickets to maximize revenue?

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Definitions:

Break-even Point

The point at which total revenue equals total costs and expenses, meaning the business makes neither a profit nor a loss.

Margin of Safety

The difference between actual or expected sales and the sales level at which the business incurs no profit or loss.

Break-even Point

The point at which total costs and total revenue are equal, meaning there is no net loss or gain, and the business is just covering its costs.

Break-even Point

The level of sales or production at which total revenues equal total expenses, resulting in neither profit nor loss.