Examlex
The overall trend in anthropological theory has been from theories that put human agency at the center of cultural dynamics to paradigms that see evolution as the main force behind cultural change.
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Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.
Publicity
The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.
Interactive IMC Strategy
An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.
Mobile Marketing
Marketing activities designed specifically for delivery to and interaction with mobile devices, such as smartphones and tablets.
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