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Based on the trends you have read about in Chapters 3 and 4, describe what you see as the most pressing issues facing Canadian employers and workers for the next few decades to come?
Sustainable Competitive Advantages
Long-term attributes or capabilities that allow a company to outperform its competitors.
Strategic Business Units
An autonomous division within a larger parent company that focuses on a specific market sector or product line.
Market Share Opportunities
Potential avenues for a business to increase its proportion of total sales in a particular market compared to its competitors.
Undifferentiated Marketing
A marketing strategy where a company markets its product or service to all potential consumers in the same way, without segmentation.
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