Managers Are Finding That ____ Around Common Rallying Points Is

question 32

Multiple Choice

Managers are finding that ____ around common rallying points is required for political impact when special-interest groups are involved.

• A) social contracting
• B) coalition building
• C) lobbying
• D) campaign financing
• E) advocacy advertising

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Definitions:

Loyalty Programs

Marketing strategies designed by businesses to encourage repeat customers by offering rewards, discounts, or other incentives.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, often associated with cultural and economic integration.

Competitive Forces

Elements in the external environment that influence an organization's competitive position, including competition, customer power, supplier power, the threat of new entrants, and the threat of substitute products or services.

Porter

Michael Porter, a renowned economist known for his theories on economics, business strategy, and competitive advantage.