A Tale of Two Managers

question 78

Multiple Choice

A Tale of Two Managers
Renee and Frank are managers of two different departments at Pharma-cost.com, an on-line pharmacy targeted to the Generation X population. The company is facing increased government scrutiny, especially with uncertainties surrounding on-line drug distribution, on-line sales tax, consumer protection regulation, etc. While Renee believes in defending the status quo through lawsuits and lobbying, Frank says Pharma-cost.com should improve performance to avoid government intervention.
-Refer to A Tale of Two Managers. If Renee and Frank want to identify, evaluate, and respond to relevant and important social and political changes, they need to use

• A) political counseling.
• B) social science research.
• C) legal auditing.
• D) issues management.
• E) power and domination.

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Definitions:

Forecast

A prediction or estimate of future events, especially relating to weather or economic trends, based on analysis of available data.

Last Year

Refers to the immediately preceding calendar year or fiscal year in financial contexts.

Index Model

A statistical approach for measuring the influence of various economic and financial factors on the returns of a stock or portfolio, often used for risk management.

Standard Deviation

A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.