Surprise and Inertia Are Among the Most Common Reasons Employees

question 131

True/False

Surprise and inertia are among the most common reasons employees resist change.

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Definitions:

Brand Extension

A strategy whereby a company uses an existing brand name to launch a product in a different category, leveraging the brand's established image and following.

Pure Competition

A market structure characterized by a large number of small firms, homogeneity of products, and easy entry and exit, leading to perfect competition.

Commodity Products

Products that are largely interchangeable with others of the same type because they have no significant differentiation.

Market Price

The current price at which an asset or service can be bought or sold in the marketplace, determined by supply and demand dynamics.