Examlex
During the control function, executives such as Michael Dell are likely to use ________ as yardsticks for measuring performance.
Value of Retailing
The perceived benefit that shoppers get from the retail experience, including product selection, quality, convenience, and customer service.
Consumers
Individuals or groups that purchase goods and services for personal use, not for manufacturing or resale.
Economy
A system of production, distribution, and consumption of goods and services within a particular geographic region, governed by supply and demand.
Target Markets
The specific group of consumers at whom a company aims its products and services.
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