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________ enables advertisers to display more relevant ads based on user's search and browsing history.
Reservation Price
The highest amount a customer is prepared to spend on a product or service.
English Auction
A type of auction in which the price ascends with each subsequent bid, and the highest bidder wins.
Willingness To Pay
The maximum amount an individual is ready to spend to acquire a good or service or to avoid something undesirable.
Expected Revenue
The anticipated amount of money that a business or project will generate over a specific period.
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