Big Data Does Not Refer to

question 25

Multiple Choice

Big data does not refer to

• A)datasets with fewer than a billion records.
• B)datasets with unstructured data.
• C)machine-generated data (i.e.from sensors).
• D)data created by social media (i.e.tweets,Facebook Likes).
• E)data from Web traffic.

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Definitions:

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, calculated as the percentage change in quantity demanded divided by the percentage change in price.

Coupon Users

Individuals who use coupons to obtain discounts on goods and services at the time of purchase.

Price Elasticity of Demand

An indicator showing the reaction of the demand for a product to alterations in its price.

Price Premium

The additional amount that a consumer is willing to pay for a product over its basic market price due to perceived higher quality, brand, or other distinguishing factors.