In Terms of Global Business Strategy and Structure,a Franchise Company

question 40

Multiple Choice

In terms of global business strategy and structure,a franchise company will use a policy of:

• A)centralized production,accounting,marketing,human resources,with strategic management.
• B)dispersed production,accounting,human resources,with centralized strategic management,and marketing.
• C)dispersed production and marketing,with centralized accounting,human resources and strategic management.
• D)dispersed production,marketing,and human resources,with centralized strategic management and finance/accounting.
• E)decentralized production,accounting,human resources,with a decentralized management.

Identify and explain the challenges and issues in online advertising, including click fraud.

Understand the types of interactive ads and their engagement strategies.

Know the popular online advertising options and their applications.

Grasp the significance and methods of direct advertising linkage to advertisers online.

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Definitions:

Workers

Individuals engaged in some form of employment, providing labor in exchange for compensation.

Positive Organizational Behavior

A study of positive outcomes, processes, and attributes of organizations and their members, that leads to improved workplace performance and employee well-being.

Worker Performance

The efficiency and effectiveness with which an employee performs their job duties and responsibilities.

Competencies

Skills and abilities that enable an individual to perform a particular task or job effectively.