What Is Knowledge Management? What Types of Knowledge Might a Company

question 77

Essay

What is knowledge management? What types of knowledge might a company such as a taxi service have,and could a taxi service benefit from knowledge management?

---

Definitions:

Physically Touched

In a marketing context, refers to the consumer's physical interaction or experience with a product.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Appraisals

The process of assessing the value, performance, or quality of an item or employee.

Exchange

The act of giving one thing and receiving another, especially of the same type or value, in return.