Examlex
Why would a firm look to competitors for recruits? How do sites such as LinkedIn and Twitter assist firms with finding passive candidates at competing firms?
Marketing Mix
A set of controllable marketing tools—Product, Price, Place, and Promotion—that a company uses to produce a desired response from its target market.
Variety Of Products
A wide range of different items or goods offered by a business to meet various customer needs and preferences.
S.A.V.E. Framework
A marketing model emphasizing Solution, Access, Value, and Education as key components to effectively reach and serve customers.
Access
The ability or right to enter, approach, or use something or somewhere.
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