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Discuss the Difference Between a Wholesale Model of E-Book Distribution

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Essay

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model.Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model?


Definitions:

Marketing Actions

The specific tactics employed by companies to execute their marketing strategy, including advertising, product development, pricing, and distribution efforts.

Marketing Factors

Elements that influence and determine the viability and success of marketing strategies and activities.

Test Market

A geographic region or demographic group used to gauge the potential success of a product or service in the wider market.

Delivery Service

A company or business model that transports goods from a point of origin to a predetermined destination for a customer.

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