In Using Crowdsourcing as a Means to Integrate the Customer

question 81

Multiple Choice

In using crowdsourcing as a means to integrate the customer into the value chain,there are some perils to consider.Which of the following is not related to crowdsourcing perils?

• A) giving customers the opportunity to tarnish the company brand
• B) asking for consumer input when demand is highly uncertain
• C) eroding a low-cost competitive advantage of the firm
• D) repeatedly getting feedback from the same customer

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Definitions:

Behaviourism

A field of psychology that focuses on observing and analyzing how behavior is learned and influenced by the environment, without invoking thoughts or feelings.

Functionalism

A theory in sociology and psychology which emphasizes the importance of understanding the purpose or function of behavior, institutions, and processes in society and the mind.

Verifiability Of Observation

The principle that empirical observations must be capable of being checked or validated by other observers.

Behaviourism

Behaviourism is a theory of learning based on the idea that all behaviors are acquired through conditioning, emphasizing observable behaviors over internal states.