A Location Analysis Has Been Narrowed Down to Three Locations

question 37

Multiple Choice

A location analysis has been narrowed down to three locations. The critical factors, their weights, and the ratings for each location are shown below:
If the selection criterion is to be the greatest composite score, management should choose:

• A) location A.
• B) location B.
• C) location C.
• D) either location B or location C.
• E) to reject all locations.

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Definitions:

Prescription Drug

Medications that are legally available only with a valid prescription from a licensed healthcare provider.

Customer Awareness

The degree to which potential buyers recognize and understand a product or brand and its attributes.

Allergy Symptoms

Physical reactions or conditions that arise as an immune response to substances that are typically harmless to most people, such as pollen, food, or pet dander.

Product Life Cycle

The cycle through which every product goes through from introduction to withdrawal or eventual demise.