TOMS Shoes Generates Interest in Its Products Without a Large

question 8

Multiple Choice

TOMS Shoes generates interest in its products without a large advertising budget.It uses a Facebook page to create buzz.This is an example of a

• A) strategic action.
• B) tactical action.
• C) focused advantage.
• D) differentiated focus.

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Definitions:

Formal Agreement

A legally binding contract or arrangement stipulating specific conditions and terms agreed upon by two or more parties.

Attain a Patent

The process of securing a legal right or title for an invention, granting the patent holder exclusive exploitation rights for a certain period.

Disclosing

The act of making information known or revealed to others.

Public Before Filed

A situation where information or details become known to the public prior to being officially submitted or documented.