Match the Term on the Left to Its Corresponding Example

question 13

Multiple Choice

Match the term on the left to its corresponding example or definition on the right.
-scripts

• A)software robot that explores the Web
• B)short programs that add interactivity to Web pages
• C)organized by subcategories
• D)joining search terms using words like AND and OR

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Definitions:

Milieu

The physical or social setting in which something occurs or develops; environment.

Plot Placement

A marketing strategy where advertisers integrate their products into the storyline of movies, TV shows, or other narratives to promote the product in a subtle, non-disruptive way.

Starbucks

A multinational chain of coffeehouses and roastery reserves known for its signature coffee drinks and café culture.

Transactional Advertising

Advertising strategies focused on directly driving sales or transactions, typically involving clear calls to action.