Which Approach Is Least Likely to Be Useful When Trying

question 15

Multiple Choice

Which approach is least likely to be useful when trying to implement a major change in an organization?

• A)include symbolic changes that will affect the daily activities of members
• B)select a task force with the skills and values needed to implement the change
• C)describe the changes as routine, incremental adjustments to avoid upsetting people
• D)measure the effects of the change on people, processes, and performance

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Definitions:

Consumer Profiling

The process of creating detailed descriptions of segments of buyers to inform targeting strategies and product development.

Repositioning

The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.

Brand Image

The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.

Endorsement Deal

A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.