________ Pointed Out That Expatriate Experience Not Only Brings About

question 53

Multiple Choice

________ pointed out that expatriate experience not only brings about knowledge about cultural differences but also creates insights about HQ-subsidiary relations from which ideas about improving business could be derived.

• A)Adler
• B)Tung
• C)Berthoin
• D)Gupta

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Definitions:

Buzz

The excitement and conversations created by consumers around a brand, product, or event, often through word-of-mouth.

Marketspace

A virtual space where companies and customers interact digitally for buying and selling products or services.

Word-Of-Mouth Behavior

The act of consumers sharing their experiences with a product or service with others, the most authentic and powerful form of marketing as it is based on personal experience and trust.

Viral Marketing

A marketing strategy that relies on individuals sharing content with others, leading to exponential exposure and influence.