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The Mexican culture, generally, is "doing-oriented," compared to the "being-oriented" culture that prevails in the rest of North America.
Trial Close
A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.
Purchase Decision
The process by which a consumer selects a product or service over others based on various factors such as need, desire, price, and accessibility.
Limited Temporary Basis
A restricted and short-term arrangement or condition, often applied to agreements, access, or usage rights.
Final Commitment
The ultimate pledge or decision made by a party in a process or agreement.
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