Use the Table Below to Answer the Following Questions

question 89

Multiple Choice

Use the table below to answer the following questions.
Table 8.2.1
-Refer to Table 8.2.1.Consider Sam's utility from sailing and skiing.The price of sailing is $10 per hour and the price of skiing is $20 per hour;Sam's income to spend on these activities is $80.In consumer equilibrium,Sam will sail for

• A)3 hours and ski for 2 hours.
• B)2 hours and ski for 4 hours.
• C)4 hours.
• D)4 hours and ski for 2 hours.
• E)8 hours.

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Definitions:

Crossing the Chasm

A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.

Consumer

An individual who purchases goods and services for personal use.

Customer

Someone who pays for a product or service.

Geoffrey Moore

An American organizational theorist, management consultant, and author known for his work on the technology adoption life cycle and marketing strategies for high-tech products.