A Standard Which Came to the Market First, Such as the QWERTY

question 72

Multiple Choice

A standard which came to the market first, such as the QWERTY letter layout in typewriters, can become entrenched (this layout is still used for computer keyboards today) .What is this phenomenon called?

• A)network externalities
• B)path dependency
• C)sunk cost
• D)comparative advantage

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Definitions:

Central Route

A method of persuasion that involves deeply processing the content of a message, often leading to lasting attitude change.

Peripheral Route

A pathway of persuasion that involves passive processing of information, often based on context or superficial cues rather than the content of the message itself.

Speed Of Speech

Refers to the rate at which a person talks, often measured in words per minute.

Boomerang Effect

A phenomenon where an attempt to persuade or change a belief has the opposite effect, reinforcing the original belief or behavior.