Brand Management Refers to

question 164

Multiple Choice

Brand management refers to

• A)picking a brand name for a new product that will attract attention.
• B)the efforts to maintain the differentiation of a product over time.
• C)efforts to reduce the cost of production.
• D)selling the right to use a brand name in a particular market.

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Definitions:

Traits

Enduring characteristics or qualities that define an individual’s behavior across various situations.

Survival

The state or fact of continuing to live or exist, typically in spite of an accident, ordeal, or difficult circumstances.

Genes

Basic units of heredity made up of DNA that determine the characteristics and traits inherited from parents to offspring.

Proteins

Large biomolecules or macromolecules consisting of one or more long chains of amino acid residues, which perform a vast array of functions within organisms.