[Solved] In high-contact services, it is important to make the experience appealing for customers both in terms of physical environment and their interaction with service personnel. Inferiority: A feeling of inadequacy or not measuring up to standards, often associated with a lack of self-esteem and discussed in psychological contexts like Adler's inferiority complex. Behavior: The actions or reactions of an object or organism, usually in relation to the environment or stimuli. May's Love Types: A concept by psychologist Rollo May that categorizes the different dimensions or types of love, such as erotic, agape, and philia. Ergs: Basic innate drives or impulses that motivate behavior, often used in the context of psychoanalytic theory.