Explain How a Firm Like Zurich Insurance Can Reduce Customer

question 10

Essay

Explain how a firm like Zurich Insurance can reduce customer perceptions of risk.

---

Definitions:

Behaviourist

Pertaining to the school of thought in psychology focusing on observable behaviors and how they're learned through interaction with the environment.

Behaviourism

A branch of psychology that focuses on observable behaviors rather than internal processes such as thoughts and feelings.

Social Modelling

The process by which individuals learn behaviors, skills, and attitudes by observing and imitating the actions of others.

Reinforcement-Affect Model

A psychological theory suggesting that the emotional response to a stimulus reinforces behavior, influencing subsequent actions or attitudes.