A Target Segment Should Only Be Selected on the Basis

question 27

True/False

A target segment should only be selected on the basis of their sales and profit potential.

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Definitions:

Alfred T. Mahan

A United States naval officer and historian whose theories on the importance of sea power influenced naval strategies around the world in the late 19th and early 20th centuries.

Navy

A navy consists of the branch of a nation's armed forces principally designated for naval and amphibious warfare; namely, lake-borne, riverine, littoral, or ocean-borne combat operations and related functions.

Raw Materials

Unprocessed or minimally processed substances that are used to manufacture goods or products.

American Commerce

Refers to the trade, business practices, and economic transactions both within and conducted by the United States with other countries.