Supplementary Services Play an Important Role in Differentiation and Positioning

question 16

True/False

Supplementary services play an important role in differentiation and positioning when core products become commoditized.

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Definitions:

Slobodan Milosevic

A Serbian and Yugoslav politician who served as the President of Serbia (1989-1997) and President of the Federal Republic of Yugoslavia (1997-2000), known for his role in the ethnic conflicts and wars that led to the breakup of Yugoslavia.

Josip Broz

Known as Tito, he was a Yugoslav communist revolutionary and political leader who served as Prime Minister (1945–1963) and President (1953–1980) of the Socialist Federal Republic of Yugoslavia.

Standard of Living

The level of wealth, comfort, material goods, and necessities available to a certain socioeconomic class or a geographic area.