One of the Challenges in Service Communication Is Problem of Intangibility

question 25

True/False

One of the challenges in service communication is problem of intangibility.

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Definitions:

Strategic Marketing Process

An approach to planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Line Managers

Individuals who are directly responsible for overseeing and managing employees and operations to ensure the production of goods and services.

Program Champion

A person who is willing and able to “cut the red tape” to move the program forward.

Red Tape

Bureaucratic procedures and rules considered excessive and hindering processes.