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The sigma-70 subunit
Product Development
The process of creating or improving a product or service to meet market demands or take advantage of new opportunities.
Test Marketing
A strategy that involves launching a product in a limited market to gauge consumer response before a wider release.
Planned Obsolescence
A practice in which companies frequently come out with new models of a product that make existing models obsolete.
Diffusion
The process by which a product is adopted and spreads across various types of adopters.
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