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Ordering a Book Online from Chapters

question 176

True/False

Ordering a book online from Chapters.Indigo.ca or downloading a music track from iTunes are entirely new business processes based on old business models.


Definitions:

Price-sensitive

Describes consumers or markets that are highly responsive to changes in price, where price changes can significantly impact demand.

Customer Service

Activities and support provided by a company to its customers before, during, and after a purchase to enhance satisfaction and loyalty.

Consumer Income

The total amount of income available to an individual or household for spending, saving, or investment after taxes.

Availability

The degree to which a product or service can be purchased or accessed by consumers at a given time.

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