Examlex
The segment that sees high value in firm's offer, spends more over time while costing less to maintain, and spreads positive WOM is called ___________.
Crowdsourcing
The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, especially from an online community.
Online Community
A group of individuals who interact through specific internet platforms or forums, sharing common interests or goals.
Fraudulent Schemes
Illegal plans or operations intended to deceive or cheat individuals or organizations out of money or other benefits.
Brand Image
The perception or impression of a company or product held by the public, shaped by branding and marketing efforts.
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