Marketing Activity Designed to Create Extended Relationships with Customers Is

question 4

Multiple Choice

Marketing activity designed to create extended relationships with customers is called _____________.

• A)relationship marketing
• B)loyalty programs
• C)transactional marketing
• D)customer service marketing

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Definitions:

Mass Media

Forms of communication, such as newspapers, magazines, radio, and television, that reach large audiences, often used to disseminate information, entertainment, and advertisements.

Society

A group of individuals who share a common culture, institutions, and collective activities, living together in organized communities.

New Media Research

The study of digital technologies and their impact on society, including how they transform communication, culture, and human interaction.

Sociological Perspective

An approach to understanding human behavior by placing it within its broader social context, considering how societies influence individuals and groups.