Marketing Activity Designed to Create Extended Relationships with Customers Is

question 4

Multiple Choice

Marketing activity designed to create extended relationships with customers is called _____________.

• A)relationship marketing
• B)loyalty programs
• C)transactional marketing
• D)customer service marketing

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Definitions:

Reliability

The consistency and dependability of a test, measurement, or system to produce the same results under consistent conditions.

Cultural Fairness

The principle of ensuring that assessments, decisions, and treatments do not favour or discriminate against any culture.

Validity

The extent to which a test, tool, or method accurately measures or evaluates what it is supposed to.

Accuracy

The degree to which the result of a measurement, calculation, or specification conforms to the correct value or standard.