Common Failures in CRM Implementation Include All of the Following

question 26

Multiple Choice

Common failures in CRM implementation include all of the following EXCEPT _____________.

• A)employee enthusiasm about CRM
• B)inadequate support from top management.
• C)inadequate understanding of customer lifetime value
• D)lack of coordination
• E)failure to reengineer business processes

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Definitions:

Cash Payments

Outflows of cash to settle obligations or purchase goods and services.

Total Cost

The sum of all expenses incurred in producing a product or providing a service, including fixed and variable costs.

Credit Sales

Sales made on credit, where the buyer is allowed to pay the seller at a later date, as opposed to immediate payment transactions.

Cash Inflow

The total amount of money being transferred into a business, typically measured over a certain period of time.