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L Bean's 100 Percent Satisfaction Guarantee Is a Good Example

question 31

True/False

L. Bean's 100 percent satisfaction guarantee is a good example of a service guarantee that goes wrong and hurts a firm's financial performance.


Definitions:

High-End CRM

Customer Relationship Management systems that offer advanced features and functionalities targeted at enterprises requiring complex customer interaction tools and data analytics.

Recommends Products

A feature or service through which suggestions for products are made to potential customers based on their browsing history, preferences, or purchase behavior.

NFC

Near Field Communication, a set of communication protocols that enable two electronic devices, one of which is often a portable device such as a smartphone, to establish communication by bringing them within a few centimeters of each other.

Information About Products

Detailed descriptions and specifications concerning goods or services offered by a business, including features, prices, and uses.

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