The Return on Quality Approach Are Based on All of the Following

question 30

Multiple Choice

The Return on Quality approach are based on all of the following assumptions EXCEPT

• A)not all quality expenditures are equally justified.
• B)it is possible to spend too much on quality.
• C)quality is imperative so we need to put our resources behind it.
• D)quality efforts must make sense financially.
• E)quality is an investment.

---

Definitions:

21st Century Fox

A former American multinational mass media corporation involved in film and television production, known for its significant influence in the entertainment industry.

Integrated Marketing System

A cohesive marketing strategy that ensures all forms of communications and messages are linked together and support the core brand message.

Retailer-sponsored Cooperative

A group of independent retailers that band together to purchase in bulk and enhance their marketing efforts, sharing costs and benefits.

Wholesaler-sponsored Voluntary Chain

A partnership where independent retailers join together to bulk-buy from wholesalers to get better prices, while maintaining their store individuality.