Objectives of a Customer Feedback System Does NOT Include ____________

question 37

Multiple Choice

Objectives of a customer feedback system does NOT include ____________.

• A)Conducting total market survey
• B)Creating a customer-oriented service culture
• C)Customer-driven learning improvements
• D)Benchmarking of service quality and performance

Recognize the determinants of service quality and their impact on customer satisfaction.

Describe the role of employee workgroups and facilitators in solving work-related problems.

Understand how consumer surveys can guide improvements in service quality through better communication, credibility, and responsiveness.

Explain the importance of marketing in defining and enhancing the perceived quality of services and products.

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Definitions:

Total Utility

The total satisfaction or benefit a person receives from consuming a certain quantity of goods or services.

Marginal Utility

The extra pleasure or benefit gained by a person from consuming one more unit of a product or service.

Total Utility

The total satisfaction or benefit derived by a consumer from consuming a particular quantity of goods or services.

Marginal Utility

The additional satisfaction or utility that a person receives from consuming an additional unit of a good or service.