The Partnering for Success Feature in Chapter 10 Focuses on TechStars

question 8

Multiple Choice

The Partnering for Success feature in Chapter 10 focuses on TechStars and Y Combinator: A New Breed of Start-Up Incubators. TechStars is headquartered in ________ while Y Combinator is headquartered in ________.

• A) the Silicon Valley, Chicago
• B) Boulder, CO, New York City
• C) Austin, TX, New York City
• D) the Silicon Valley, Austin, TX
• E) Chicago, Boulder, CO

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Definitions:

Brand Equity

The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.

Brand Extension

The process of broadening the use of an organization’s current brand to include new products.

Broadening Use

Expanding the scope or application of a product, service, or technology to new areas or purposes.

New Products

Items or services introduced to the market offering novel features or benefits not previously available.