Research in Motion (RIM) Is a Handheld Computer Company That

question 49

Multiple Choice

Research in Motion (RIM) is a handheld computer company that focuses specifically on business users that need dependable access to e-mail and the Internet while away from their office. For RIM, this specific type of user within the large business market segment is referred to as its:

• A) gap market
• B) task market
• C) position market
• D) hole market
• E) niche market

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Definitions:

Par Common Stock

The nominal or face value assigned to a share of common stock, as stated in the corporate charter.

Market Value

The immediate market value at which one can buy or sell an asset or service.

Dividend

A portion of a company's earnings that is distributed to shareholders, typically in the form of cash or additional stock, as a reward for investing in the company.

Fair Value Accounting

An accounting approach where assets and liabilities are recorded at their current market value rather than historical cost.