Which of the Following Selections Is Incorrect Regarding a Firm's

question 11

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Position is concerned with how a firm is situated relative to competitors.
• D) Once a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

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Definitions:

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Fixation

In psychology, an obsessive focus or attachment to a person, situation, or stage of development.

Psychosexual Stage

A concept in Freudian psychology referring to a series of developmental stages in childhood, each characterized by a focus on pleasure from a particular body area.

Pleasure-Seeking Energies

An inclination towards actions or experiences that result in enjoyment or satisfaction, driven by internal desires.