Which of the Following Is the Correct Sequence of Events

question 2

Multiple Choice

Which of the following is the correct sequence of events in regard to the process of selecting a target market and position strategy?

• A) creating a unique positioning strategy, selecting a target market, segmenting the market
• B) segmenting the market, creating a unique positioning strategy, selecting a target market
• C) segmenting the market, selecting a target market, creating a unique positioning strategy
• D) selecting a target market, creating a unique positioning strategy, segmenting the market
• E) creating a unique positioning strategy, segmenting the market, selecting a target market

---

Definitions:

Researcher Convenience

A methodological approach where the ease of research execution for the researcher, rather than methodological rigor, determines key decisions.

Stratified Random Sampling

A method of sampling that involves dividing a population into strata, or groups, and then selecting random samples from each stratum to ensure representation across the population.

Sampling

The process of selecting a subset of individuals from a population to represent the whole, used in statistical analysis and research studies.

Snowball Sampling

A non-random sampling technique where existing study subjects recruit future subjects from among their acquaintances.