Research in Motion (RIM) Is a Handheld Computer Company That

question 49

Multiple Choice

Research in Motion (RIM) is a handheld computer company that focuses specifically on business users that need dependable access to e-mail and the Internet while away from their office. For RIM, this specific type of user within the large business market segment is referred to as its:

• A) gap market
• B) task market
• C) position market
• D) hole market
• E) niche market

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Definitions:

Sales

The transactions involving the exchange of goods or services for money or other compensation.

Perpetual Inventory System

An inventory tracking system that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.

Merchandise Inventory

Finished goods held for sale by a company in the ordinary course of business; also known as stock-in-trade.

Bank Credit Card Sales

Transactions in which the purchase is made using a bank-issued credit card, processed through the banking network.