The Savvy Entrepreneurial Firm Feature in Chapter 13 Focuses on Dogfish

question 61

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Dogfish Head Brewery, a microbrewery located in Milton, Delaware. During the first few years of the firm's existence, one tactic the founder employed during the winter months, to gain the loyalty of local businesses and their customers, was to:

• A) distribute fliers via local businesses offering off-season discounts with coupons that could be redeemed at the company's restaurant and brewery
• B) offer free delivery from the company's brewery and restaurant
• C) offer free tours of the company's brewery
• D) offer 10% discounts to Delaware residents and 30% discounts to Milton residents
• E) hold contests to name the company's different varieties of beer after local landmarks and citizens

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Definitions:

Illegal

Forbidden by law or statute, violating legal statutes or rules.

Express Trust

A legal agreement created intentionally by a grantor, designating a trustee to manage assets for the benefit of beneficiaries.

Grantor

An individual or entity that transfers property rights to another person or entity.

Constructive Trusts

Legal arrangements treated by a court as if they are actual trusts, when someone has wrongfully obtained or withheld property that rightfully should belong to another.